shelby-scott.com
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I'm Shelby Scott, a Senior Product Manager in Los Angeles building products at Vermillio. A decade across mobile, SaaS and Web3 — turning data into roadmaps and roadmaps into features people come back to.

I turn insightinto productspeople return to

Portrait of Shelby Scott

I lead product from problem to launch — pairing hard numbers with real empathy to build things that measurably move retention.

Currently at Vermillio, previously Poker Power, Vatom, Seen and Freebird. Before product I ran QA and release for eight years — so I ship things that work.

Buildwithpurpose
Buildwith ahuman touch

Data decides. Taste directs.

Retention over vanity metrics.

Ship in small loops. Aim for long arcs.

Clarity first. Delight second.

Every launch is a hypothesis.